Multimedia Convergence

Today.com is the go to source for Today Show viewers to find a story they may have missed online, get a link to the best sites for holiday shopping, or re-watch the adorable video of Santa Claus signing to a deaf child. To ensure that Todays' TV viewers will also be a part of their website following, the shows hosts will announce at the end of a segment that viewers can read more, find a recipe, or re-watch a clip again, all on today.com.

 

Almost every top story of the day, in every section (news, lifestyle, parenting, health, etc.), there is a written article, accompanied by photos or screen shots of social media pages with hyperlinked words, as well as the video segment seen on TV. This use of multimedia makes a story come alive on the screen for a viewer. They are able to pause at each photo laced in between the article, read the article that gives a synopsis of the video segment, or simply watch the segment.

 Additionally, some articles use video, photo, written articles, social media links, and interactive graphics such as a voting poll (as discussed in interactivity). Using all of these media forms to explain one story makes it easier for a viewer to fully understand every aspect. Today.com’s greatest strength is its ability to promote its on-air video segments with highlights written out in the article and photos for added flare. Giving viewers the option of how they receive their information through this convergence, makes its pages more user-friendly and interchangeable.