Sunday, September 20, 2015

Why Today

The Today Show

I can say with confidence the first time I witnessed to an episode of the Today Show I was inside the womb. My mother, an avid early morning viewer since her birth in 1966, and my grandmother since the show aired in 1952, both conveyed the importance of NBC to me from 7-10 (now 11) a.m. even before my arrival in 1995.

Yes, every major network dabbles in the morning mix of hard news, entertainment, weather, and variety segments in between, but the Today Show has always been, for me, the perfect blend of breaking news (both world and local), lifestyle advice, and pure early morning entertainment.

I recently acquired the app The Skimm. A mobile news app in which the day’s headlines are explained for all levels of intelligence reading, in order to get the message across to readers, all with a comical twist when appropriate. For me the Today Show does just the same, only on live TV.



screen shot www.today.com




The reasons above are why I have selected today.com to follow for my news track blog. Each morning I pop on the Today Show, normally coming to the end of a piece, and hear “If you would like to know more about  ______ head to today.com!” The show’s website is not only up updated daily, but also per hour, depending on when a story was told, or health tip was given. Their homepage displays that day’s top stories along with their major social media outlets and various tabs of show’s topics. When a viewer selects a story they are brought to a page that includes an article on the story, photos, and usually video that was shown during the on-air segment.
screen shot video side bar www.today.com
screen shot video page www.today.com
                           

Speaking of video, the “All Video” tab on the right side of the screen will lead viewers to clips from the show that day or previous days before. In case you missed that segment about the new face treatment Savannah Guthrie and Matt Lauer (Today’s current lead anchors) put on their faces, you can re-watch it again, and then maybe again.

Today.com allows show viewers to say update on the latest news, trends, and ways to improve their life. I look forward to assessing its strengths and its weakness over the next few weeks. I hope to additionally prove why it’s a site you should be visiting and a show you should be watching.




logo screen shot www.today.com



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